Your personal brand is not AI written content - #CA Edition 7

You have always had thoughts and ideas. AI made it easier for you to express those. It also made it faster. But then you got used to it. The dopamine addiction, the speed at which you are generating content however shitty it might be. You start taking shortcuts and become very eager to keep pushing out more content. Ultimately it loses the soul it once had and you start realizing it. Your audience also knows it, but some people keep up the pretence and continue to follow and cheer you on. Enough for you to believe you still got it.

Did you get the picture or should I continue?

This is just the 3rd year of ChatGPT and imagine the damage it has done to all of us. Before you hit me with AI is making lives simpler, think about this…

Remember the time when you got an idea, you let it brew. You wrote it down so that you don't forget. It took you days to finish content and felt irritated, tired and often annoyed that what you wrote on paper or online was not as good as you wanted it to be. But you know what?

That was the fun part. The slow life, fishing for ideas, running to note it down as soon as we found inspiration. But that's just getting now. We are generating more and more content and barely anything ever makes sense. Perhaps this letter also makes no sense. But I wold rather write it this way than anything else.

Let me also be honest, I have used AI - a LOT. It's not because I can't write or can't bring myself to get fresh ideas. It's because I got into a lazy cycle of procrastinating writing content and waiting till the last moment to finish an article, a newsletter or even client work. I figured if it could be done in 2 hours, why not spend the rest of the days doing something else! And that is where the downfall starts. Last minute you have no option but to use AI to finish the work. AI manages to do a decent job so nobody questions you either!

But it's time to change that. It's time to write better, practise more and share more raw (and badly written content) because let's be honest - Do you really want mediocre AI content to your name staying on the internet?

This is not a AI bashing post but one that warns you of the struggles and realities of using AI. You can be an amazing writer and still lose your voice to AI if YOU LET IT. Because it's designed to be generic, its designed to not have opinions, it's designed to be bland and boring because that's the sort of content it learns from. We have the potential to create something that everyone is proud. Make AI your ally, not a replacement.

PS. Not even a tad teeny tiny bit of AI has been used in this later. This was supposed to be raw and honest. I will continue to use AI to help in areas where I can reduce work but here's to writing content on our own - content that speaks directly from the heart!